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Accelerating Growth Through Strategic Sales and Marketing Solutions
We address the challenges faced by technology start-ups and scale-ups across a range of sectors in building effective sales and marketing capabilities. Our focus is on helping you acquire new clients, accelerate revenue growth, and enhance team performance by designing and implementing bespoke solutions tailored to your business needs.
We offer a comprehensive, no-obligation diagnostic to fully understand your specific challenges.
Our proven V.I.E.W. framework is designed to deliver sustained double-digit year-on-year growth.
V – Verify
We will VERIFY
- Your unique Commercial Added Value Proposition
- What problem you seek to solve
- What efficiencies and cost savings does your solution bring
- How you enhance the customer proposition
- What Return on Investment you achieve
I – Identify
We will complete amarket analysis to IDENTIFY
- The right sectors and the Total Accessible Market value for your proposition
- Your competitors and their clients
- Your Strengths, Weaknesses, Opportunities and Threats (SWOT analysis)
- Low-hanging fruit
E – Engage
We will build your new client ENGAGEMENT strategy to:
- Identify and meet C-suite decision-makers and budget holders
- Build a unique account-based marketing programme for each identified customer
- Enhance your brand awareness using our expert digital marketing capability
- Make appointments with C-suite decision makers using our outbound telephone sales team
W – Win
We will create a WIN plan to:
- Create your unique sales playbook
- Design and implement your sales journey from initial meeting through to contract closure
- Implement CRM tools and KPI’s to monitor and manage sales performance
- Build a top-performing sales team
- Coach your team to Win
About us
We are a team of seasoned professionals with a proven track record of building technology sales functions from the ground up through to successful exit. Our experience spans a range of sectors including Financial Services, Energy, Renewables, Healthcare, and Government agencies. We challenge our clients to think differently and act decisively in order to achieve enhanced performance. With deep expertise, we design and deliver bespoke Go-To-Market strategies tailored to your specific needs.
We bring real-world experience, industry insight, and the capability to accelerate your growth—quickly and effectively.
Projects
Brisk
We met Brisk at a critical point in their journey as they focused on the 5.5 million SME businesses across the UK but with a limited budget and no outbound sales reach they were failing to get sufficient traction. We pivoted the business to make it a B2B2C proposition, creating an added-value technology solution for the end customers of enterprise clients such as Barnett Waddingham and others.
Moneyinfo
An open banking platform that allowed customers to add their entire financial world into one single easily managed dashboard. The business was highly successful at selling to Independent Financial Advisers, who branded the app as their own and provided it to their clients. We created a new engagement plan to get them into enterprise clients such as Legal and General, WTW and Vanguard amongst others, increasing revenue by over 200%
AltS Ltd
A Financial Services data business that was struggling to find new clients. Having recruited several salespeople, they continued to struggle to meet C -suite decision makers. The G2M marketing team coupled with our expert outbound sales team filled the CEO’s diary with qualified leads. The results saw a 10 fold increase in new clients over a 12 month period.
Soma Health
A rapidly growing occupational health provider who faced the challenges of growing fast but with little rigour and processes to manage their sales efforts. We designed a new sales process and client engagement strategy, coaching the CEO and direct reports to better performance. They grew by 100% YoY for 4 years before they sold to a major private health provider for an undisclosed sum.
Who Should Partner with G2M Strategy Consultants Limited
You are likely to be a technology start-up or an ambitious scale-up experiencing rapid growth. Whether you are already operational or entering the UK market for the first time, you are seeking a strategic partner to help drive and support your growth journey.
We collaborate with CEOs, product leaders, and executive teams who require G2M expertise to successfully penetrate new markets, secure new clients, and increase revenue. You may not yet be in a position to hire a full-time Sales or Marketing Director, but still need the strategic leadership and executional support to build commercial momentum.
We also assist organisations that find themselves in a stagnant position and require a fresh, strategic approach to re-energise their sales engagement strategy.
Furthermore, we support sales teams in need of professional coaching to improve capability, confidence, and commercial outcomes – guided by experts who’ve built and scaled high-performing teams across diverse sectors.
Our Team
Ian Smith
Chief listener and Managing Director
Ella Hastings
Chief Operational Change Director
Huw Pegler
Growth Transformation Director
Samantha Seaton
Scale-Up CEO & Growth Transformation Specialist
Nora A.J.
Strategist and Copywriter
TESTIMONIALS
The team at G2M Strategy Consultants have done an outstanding job of identifying and getting access to new clients, this has led to us signing a number of new contracts. and being able sell the business ahead of time to a major health care provider.
G2M are an enthusistic and energetic team with a demonstable track record of delivering results, they will be an asset to any sales focused business with a desire to grow and grow fast. Highly motivated by results and with an incredibly positive disposition, they will lift any team even when the going gets tough.
