Go 2 Market Strategy Consultants
We solve the problem faced by technology start-ups and scale-ups across multiple sectors in how to build sales and marketing capability to acquire new logos, drive revenue growth and improve team performance by creating and implementing tailored solutions to meet our client's needs.
We offer a free full diagnostic to understand your issues
We utilise our V.I.E.W. framework to achieve double digit YoY growth.
V
Verify
We will Verify
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Your unique Commercial Added Value Proposition
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What problem you seek to solve
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What efficiencies and cost savings does your solution bring
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How you enhance the customer proposition
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What Return on Investment you achieve
I
Identify
We will complete a market analysis to identify
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The right sectors and the Total Accessible Market value for your proposition
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Your competitors and their clients
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Your Strengths,
Weaknesses,
Opportunities and Threats (SWOT analysis)
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Low-hanging fruit
E
Engage
We will build your new client engagement strategy to:
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Identify and meet C-suite decision-makers and budget holders
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Build a unique account-based marketing programme for each identified customer
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Enhance your brand awareness using our expert digital marketing capability
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Make appointments with C-suite decision makers using our outbound telephone sales team
W
Win
We will create a WIN plan to:
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Create your unique sales playbook
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Design and implement your sales journey from initial meeting through to contract closure
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Implement CRM tools and KPI's to monitor and manage sales performance
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Build a top-performing sales team
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Coach your team to Win
ABOUT US
We are a team of seasoned professionals having built technology sales functions from the ground up to successful exit. We have worked across different sectors from Financial Services, Energy, Renewables, Health Care and Government agencies. We challenge our clients to think and act differently to achieve greater performance. We have the expertise to create and implement your unique Go 2 Market plan.
We have the war stories, we've worn the T-shirts and have vast experience to get you where you need to be at speed!
PROJECTS
Brisk
We met Brisk at a critical point in their journey as they focused on the 5.5 million SME businesses across the UK but with a limited budget and no outbound sales reach they were failing to get sufficient traction. We pivoted the business to make it a B2B2C proposition, creating an added-value technology solution for the end customers of enterprise clients such as Barnett Waddingham and others.
Moneyinfo
An open banking platform that allowed customers to add their entire financial world into one single easily managed dashboard. The business was highly successful at selling to Independent Financial Advisers, who branded the app as their own and provided it to their clients. We created a new engagement plan to get them into enterprise clients such as Legal and General, WTW and Vanguard amongst others, increasing revenue by over 200%
AltS Ltd
A Financial Services data business that was struggling to find new clients. Having recruited several salespeople, they continued to struggle to meet C -suite decision makers. The G2M marketing team coupled with our expert outbound sales team filled the CEO's diary with qualified leads. The results saw a 10 fold increase in new clients over a 12 month period.
Soma Health
A rapidly growing occupational health provider who faced the challenges of growing fast but with little rigour and processes to manage their sales efforts. We designed a new sales process and client engagement strategy, coaching the CEO and direct reports to better performance. They grew by 100% YoY for 4 years before they sold to a major private health provider for an undisclosed sum.
Meet the Team
A dedicated team of seasoned industry professionals who listen to clients problems and design solutions to achieve revenue growth, business transformation, enhanced brand awareness and increased people and team performance.
